| Academic Affairs > Course Descriptions > Bachelor of Business Administration |
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The Courses carry the following hours’ legend:
(lecture – lab/studio – credits)
The frequency of the course offering is indicated as per the following legend:
F = Fall ; S = Spring; SI = Summer I ; SII = Summer II |
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Prerequisites: BUSI 101, MATH 160 |
This introductory course focuses on external financial reporting, providing a general overview of basic financial statements and the accounting process that produces them. This course covers topics such as the nature and purpose of accounting and accounting information, fundamental accounting concepts, principles and methods, the accounting cycle, accounting for current and fixed assets, introduction to liability and owners’ equity, with emphasis on sole proprietorship and partnership accounts, and introduction to financial statement analysis. Students must receive at least a C grade in this course in order to register for additional Accounting Concentration courses.
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Prerequisite: ACCG 201 |
The emphasis of this course is on the use of accounting information internally by managers in an organization. Students will gain an understanding of the information needed by managers in planning, control and decision making. This course covers cost concepts and cost behavior, activity based costing, costing systems, operational budgets, standard costing, introduction to capital budgeting, cost-volume- profit analysis and relevant costs in decision making.
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Prerequisite: Completion of ACCG 201 with a grade of C or higher |
This course focuses on theory and applications of financial accounting. It introduces the conceptual framework, the process of creating generally accepted accounting principles, and the fundamentals of financial statements – income statements, balance sheets, and statements of cash flow. Issues examined include cash and receivables, inventories, long-lived tangible and intangible assets. Moreover, the course investigates the foundations and applications of international accounting practices.
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Prerequisite: ACCG 301 |
This course is a continuation of the Intermediate Accounting I. It continues the in-depth analysis of accounting theory, and procedures underlying preparation of financial statements. Topics covered include short-term and long-term liabilities, stockholders’ equity, including dilutive securities and earnings per share, investments, revenue recognition, income taxes, pension and retirement benefits, leases, accounting changes and errors, statements of cash flows, and full disclosure in financial reporting.
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Prerequisite: ACCG 211 |
This course examines various tools of cost accounting. It also examines means by which control can be exercised and the types of accounting information that allow for different means of planning and control. It also covers the behavioral, quantitative, and qualitative aspects accounting, such as the nature of control, responsibility centers, performance evaluation, pricing of intermediate products, strategic planning, advanced topics in budgeting, costing, the balanced scorecard, executive compensation, and control for differentiated strategies.
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Prerequisite: ACCG 211 |
Provides an overview of major accounting subsystems with an emphasis on computer systems and internal control. It provides an overview of the design of information systems that support the accounting function of a firm. It focuses on business transaction cycles and processes, including Order Entry/Sales/Receivables; Purchase/Payables; Payroll/Human Resources; Fixed Assets; Production; Financing, and the General Ledger in the context of Enterprise Resource Systems (ERSs). Topics covered also include Computer Control & Audit; Computer Crime; & Reporting with XRBL.
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Prerequisite: ACCG 302 |
This course investigates the deceptions in financial and accounting processes. It is concerned with the detection and prevention of financial statement fraud. Topics covered include fraud examination techniques, internal control methodology, financial statement misrepresentation, conversion investigation methods, inquiry methods and fraud reports.
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Prerequisite: ACCG 302 |
The course deals largely with inter-corporate investments. It covers accounting and disclosures for both short-term and long-term investments, associated companies and subsidiary companies. Students will learn various accounting methods such as the cost method, the market value method, equity accounting and consolidation. This course also covers foreign currency accounting, accounting for reorganization and liquidation, and accounting for private not-for-profit organizations, estates and trusts.
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Prerequisite: ACCG 302 |
This course presents both the theoretical and practical aspects of auditing, including the responsibilities and function of the independent auditor. Topics include auditing objectives and concepts, types of audits, auditing standards, auditors’ professional code of ethics and auditors’ liability, risk and internal control, and the audit process.
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Prerequisite: ACCG 401 |
This course covers knowledge applicable to federal income, estate and gift taxation and its application in practice. The content of this course is consistent with the AICPA Federal taxation specification outline tested in the CPA exam. The course covers topics such as taxation of individuals, corporations, partnerships, estates and trusts, exempt organizations, and preparers’
responsibilities.
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Prerequisites: ACCG 401 |
This course gives a broad overview of the global financial and accounting environment and addresses three distinct, but overlapping topic areas: financial reporting, financial analysis, and planning and control of multinational enterprises. The course covers topics such as financial reporting regimes, harmonization of international accounting differences, international accounting standard setting process, financial reporting issues relating to segment reporting, international financial ratio analysis, business combinations, intangible assets, foreign currency translation, accounting for changes in exchange rates, translation of financial statements, and managerial accounting issues relating to control of and performance measurement for foreign operations.
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Prerequisite: Senior status or approval of the Department Chair |
This course presents a critical study of theory, research and practical applications related to advanced topics in accounting, not covered in any other accounting course. The specific topics will be determined by the interests of the students and the instructor.
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An introductory survey of the business world, with consideration of the structure and forms of business enterprise, the nature of business relationships, and the diversity and choice of business careers. This course explores perceptions and misperceptions of business and its role in society, in a multi-cultural setting.
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Prerequisites: BUSI 101, ENGL 101 |
This course covers the applications of effective communication principles in writing business letters, memoranda, and reports. Psychological elements of business correspondence and oral communication are studied.
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Prerequisite: BUSI 101 (also applies to non-Business Majors) (not open to students who have previously been granted credit for PHIL 222) |
This course introduces students to the ethical context of business operating domestically as well as internationally. This course introduces students to a cooperative framework, which will embrace the foundations of regional differences and influences with respect to ethical decision making. The difficult issue of ethical relativism and other problems associated with multiple ethical systems are examined from theoretical as well as case-based applied perspectives.
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Prerequisite: MATH 160 (not open to students in the Finance Concentration) |
This course covers fundamentals of personal finance including salary and compensation, budgeting, savings, investments, renting, establishing a home, property acquisition, installment contracts, purchase acquisition, scams and frauds, credit, insurance, retirement, taxes, and other financial issues. Exploration of current technology tools available for planning, organizing, execution, and evaluation in wealth generation will be made.
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Prerequisites: BUSI 101, QUAN 201 |
This course explores the role of research in business decision-making. Students will learn research concepts and terminology. Also, students will identify an actual business problem and apply research principles and procedures to reach a solution. The course includes development of a proposal as well as data collection and analysis culminating in a presentation of all steps
used in the research process.
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Prerequisites: BUSI 101, BUSI 211 |
This course serves as an introduction to the issues arising in the legal environment in which businesses operate. Consideration is given to the law of contracts, business torts, warranties, agency law and business formation including potential liability exposure.
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Prerequisite: BUSI 311 |
This course is a continuation of the introductory business law course and examines the following areas of law: corporate mergers, sales and lease contracts, negotiable instruments, debtor-creditor relationships including secured transactions and creditors rights and bankruptcy, intellectual property and internet law, securities regulations, the international legal environment and labor and employment law including discrimination.
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Prerequisite: ECON 202 |
Consideration is given to comparative analysis of market conditions and business practices in the global economy, with an emphasis on international economic factors and institutions, including trade, financing, exchange rates, development and government policies. Selected topics in international management are covered.
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Prerequisites: COMP 101, MATH 160 |
This course ensures that business students have exposure (beyond the learning outcomes of COMP 101) to the effective use of spreadsheets in analytical situations and also includes a serious, in-depth introduction to relational databases. The overall aim of this course, taken at the beginning of the junior year, is to provide students with the knowledge and skills to use information technology as a part of managerial decision making. This course is not open to IT majors.
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Prerequisite: senior status and approval of the Department Chair |
With the aid of a supervising instructor, and under the direct supervision of a member of the host organization, the student participates in a practical onsite internship in which theoretical principles are applied to work situations. Upon the end of the internship, the student submits a report to the supervising instructor.
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Prerequisite: MATH 160 |
Economic theory of the firm; resource allocation and price determination; the free market supply/demand mechanism; and pure and imperfect competition models are analyzed. Students must receive at least a C grade in this course in order to register for additional Economics Concentration courses.
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Prerequisite: ECON 201 |
Factors determining aggregate economic performance; employment, output, income, price level, economic growth and fluctuations, monetary and fiscal governmental policy; and evolution of economic doctrines are studied. Students must receive at least a C grade in this course in order to register for additional Economics Concentration courses.
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Prerequisites: ECON 202 and completion of ECON 201 with a grade of C or higher |
This course covers the nature of monetary and banking theory; banking history; measurement factors used in determining economic activity; interrelationship of commercial banking system and foreign exchange transactions; balance of international payments; and financial intermediaries.
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Prerequisites: ECON 202 and completion of ECON 201
with a grade of C or higher |
Students completing this course will have obtained in depth knowledge of the history of economic thought, and its relationship to the rise of capitalism as a social, and increasingly global system. It is of important that students majoring in economics understand the historical context in which it has developed. Such knowledge allows students to better grasp complex economic phenomena such as the organization of capital markets, as well as the production and distribution of wealth, form both a historical and contemporary perspective.
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Prerequisites: ECON 202 and completion of ECON 201 with a grade of C or higher |
This course is an advanced analysis of rational economic decision-making in a managerial context. Topics include demand estimation, project analysis, business and economic forecasting, market structure and competition.
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Prerequisites: ECON 202 and completion of ECON 201 with a grade of C or higher |
This course provides students with a more advanced treatment of the topics covered in principles of microeconomics. Particular emphasis is placed on resource allocation and price determination, as determined by consumers’ and firms’ behaviors. The course explores in detail the concepts of equilibrium and non-competitive markets. It also includes an introduction to game theory, and an advanced treatment of welfare economics, beyond that covered in principles courses.
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Prerequisites: ECON 202 and completion of ECON 201 with a grade of C or higher |
This course provides students with a more advanced treatment of the topics covered in principles of macroeconomics. Topics include detailed treatment of factors which determine national income, employment, and price levels, with particular attention to the effects of monetary and fiscal policies. It extends the analytical skills and knowledge of undergraduate students, with respect to economic aggregates that are the foundation of macroeconomics. Aggregates such as interest, income, consumption, investment, government expenditures, money supply and international transactions are the cornerstones of macroeconomics.
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Prerequisite: Completion of ECON 201 with a grade of C or higher |
The course begins with an examination of basic theoretical models of the behavior of firms under different market structures such as perfect competition, oligopoly and monopoly. The focus then shifts to the applications of economics in antitrust cases. Industry cases and applications of antitrust policies are studied with an emphasis on the structure-conduct-performance approach to industrial organization.
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Prerequisite: ECON 312 |
The focus of this course is on the spatial impacts of economic processes within urban environments. It emphasizes economic theory and the assessment of urban problems, such as: housing, transportation, environmental quality, and public policy.
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Prerequisites: ECON 312, ECON 313 |
This course will provide students with a basic understanding of the concepts of development and provide them with an indebt understanding of the various components of the development process: economic growth, income inequality, poverty, sustainable development, education, health and nutrition.
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Prerequisite: ECON 312 |
This course examines several economic concepts which are useful in understanding legal rules: externalities, the assignment of property rights, and the Coase Theorem. The property rights structure of any society produces significant implications in terms of opportunities, responsibilities and individuals privileges. Economic organizations such as firms can be modeled as a nexus of contracts.
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Prerequisite: ECON 312 |
This course provides students with a comprehensive overview of the key aspects of health care economics. Students obtain in depth understanding of the economic attributes of medical care, health insurance, the demand for health and medical care services, and the economic behavior of health care providers. Particular emphasis is placed upon the role of health care technologies in health care cost inflation, as well as its adoption and diffusion among providers.
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Prerequisite: ECON 202 |
The focus of this course is on the economics of the public sector. Topics covered include the government budget and its impact on resource allocation, income distribution and economic stabilization; the government budgeting process and the principles and problems of budget determination, including both tax and expenditure aspects; tax shifting and incidence; and fiscal and debt management policies.
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Prerequisites: ECON 312, ECON 313 |
The course provides students with an overview of the economics of energy markets, as well as the determinants of recent and historical price trends in the industry. Students are provided with an introduction into energy trading, and how such trading is influenced by economic and political events.
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Prerequisites: ECON 312, QUAN 301 |
This course provides students with an introduction into econometrics, emphasizing its practical applications in microeconomics and macroeconomics. Students are required to complete several applied economic research assignments, utilizing econometric model, data collection techniques, and techniques of policy analysis.
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Prerequisite: senior status or approval of the Department Chair |
This course represents a critical study into the theory, research and practical applications of an advanced topic in economic, one that is not covered in other economics courses. The specific topics will be determined by the interest of students and the instructor.
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Prerequisites: ACCG 201, QUAN 201 |
The Principles of Finance course begins with cash-flow projections and evaluation of financial strength and weaknesses. Capital structure is dealt with followed by cost of capital and evaluation of capital investment opportunities. Students must receive at least a C grade in this course in order to register for additional Finance Concentration courses.
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Prerequisite: completion of FINA 301 with a grade of C or higher |
This course studies the principles and practices of managerial finance and considers financial instruments, sources and applications of funds, financial ratios, capital market analysis, capital budgeting, investments, and dividend decisions.
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Prerequisite: completion of FINA 301 with a grade of C or higher |
This course looks at managing the business of managing money. Students study the market structure of global financial services including sources of funds, packaging, management, marketing and distribution of products and services. This course is an overview of the theory and practice of risk management, investment management, investment banking and market making.
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Prerequisite: completion of FINA 301 with a grade of C or higher |
This course introduces basic risk theory and elementary risk management principles and techniques. Topics covered include individual life insurance and annuity products; property/liability insurance, life/health insurance, and selected social insurance programs; insurers and their operations; guidelines for efficient purchase and use of insurance products.
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Prerequisites: ECON 202 and the completion of FINA 301 with a grade of C or higher |
This advanced elective course considers the current theories and the practical consequences of international trade. A variety of forms of commercial policy as a means of regulating trade are examined. Internal financial flows and exchange rate mechanisms are also considered. The domestic consequences for organizations of exchange rate policy are examined.
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Prerequisite: FINA 311 |
This course is an analysis of the nature and underlying theory of investments and its utilization by the individual investor and portfolio manager. Topics include capital market theory, portfolio theory and management, options contracts, interest rate futures, factors influencing security prices, and the workings of the New York and London Stock Exchanges.
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Prerequisite: completion of FINA 301 with a grade of C or higher |
This course is an introduction to the fundamental concepts, principles, analytical methods and tools used for making investment and finance decisions regarding real estate assets. A key objective of this course is to recognize the unique features that distinguish real estate investments from securities investments and from the corporate finance framework of investment decision making.
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Prerequisite: FINA 411 |
This course surveys and evaluates techniques of investment analysis and portfolio management within an international context. Practical implications of the theories of efficient capital markets and hedging models form a central theme of this course.
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Prerequisite: FINA 311 |
The objectives of the course are to provide students with an understanding of the theories and methodologies of financial modeling and empirical analysis; to enable students to perform financial analysis using computer models; and to apply financial principles in making corporate decisions. The MS Excel is used as a vehicle for numerically solving and graphically interpreting problems that arise in areas such as financial statement analysis, portfolio management, option valuation, bond and stock valuation and analysis, and foreign exchange.
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Prerequisite: FINA 411 |
Topics to be covered in this course include the principles and pricing of options, futures and forward contracts, and swaps; arbitrage, hedging and advanced futures and options strategies. In this course, the concepts of portfolio risk and insurance and financial innovations are examined along with the use of derivative securities in corporate financial management.
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Prerequisite: senior status or approval of the Department Chair |
This course is a critical study of theory and research related to selected topics in finance. The specific topics of the course will be determined by the interests of the students and the instructor.
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Prerequisite: MKTG 301 |
This is the foundation course in Integrated Marketing Communications (IMC), covering its basic concepts and methods. Advertising is viewed from the perspective of being simply one of several promotional tools instrumental in brand building. Segmentation, target audience selection and positioning are given ample attention; and the role of data and databases in communication strategy formulation is reviewed. Basic media concepts are also studied, and students learn how to apply their knowledge to the task of determining media objectives and strategies. The organization and functioning of the modern communication agency are considered. Special attention is given to the creative product across all media and tools. IMC values and perspectives permeate coverage of all topics. Students must receive at least a C grade in this course in order to register for additional Marketing Communications Concentration courses.
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Prerequisite: completion of MCOM 301 with a grade of C or higher |
The course introduces students to the theory and practical application of publicity relations planning, organizing, implementation and evaluation. In specific, the course focuses on mass media relations and on internal and external public relations. It also covers relationships with trade and professional associations.
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Prerequisite: completion of MCOM 301 with a grade of C or higher |
This theory and methodology course introduces Marketing Communications students to the social science and psychological concepts for understanding persuasion, and buyer and consumer behavior. In developing and implementing advertising and Integrated Marketing Communications (IMC) strategies and plans, students are also introduced to various research methods for gathering, measuring, interpreting, analyzing and reporting information about buyers and consumers, offline and online.
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Prerequisite: completion of MCOM 301 with a grade of C or higher |
This course reviews the concept of IMC and focuses on creative development in several disciplines: advertising (TV, press and radio), sales promotion, public relations, etc. Students learn not only how to evaluate executions in these disciplines but experience the rewards and frustrations of creative development, as they are challenged to conceive a variety of creative pieces. Effective correspondence and executional integration is considered in depth, and the student’s familiarity with TV and print production techniques is enhanced. Emphasis is placed on the successful completion of out-of-class creative projects.
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Prerequisite: completion of MCOM 301 with a grade of C or higher |
This course presents an overview of the media planning and buying functions within the IMC process. Basic measurements and calculations are reviewed as are the media performance measures of reach, frequency, effective frequency and GRP’s. The relationship between marketing strategy and media planning is established, and the strategic media planning process is covered in detail. Other topics: intermedia comparisons, quantitative and qualitative media evaluation, media negotiation as practiced in the Middle East, media research, media budget determination and allocation, media testing and experimentation and new media. Teaching methods consist of lecture, discussion (including case studies), and out-of-class projects.
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Prerequisite: MCOM 401 |
As indicated by its title, this is the concentration’s course in IMC strategy and management. The pivotal role of decision-making in communications strategy formulation and agency management provides the context for the course. The variables in decision-making are identified and the contribution of empirical research to issue-resolution is studied in depth. Students learn how to apply the five steps in Schultz’ value-based IMC model: customer identification, customer valuation, message/incentive planning, ROCI and post-program analysis and planning. Other specific topics considered: brand equity management, brand valuation, and the structural and human resource dimensions of agency management. While the lecture method of instruction prevails, ample opportunity is given for in-class discussion. Out-of-class projects revolve around real world case histories.
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Prerequisite: MCOM 421 |
This is the capstone course of the advertising Concentration. Students spend the entire term working in teams to prepare a response to the InterAd Case, a world-wide competition sponsored each year by the International Advertising Association, or another suitable case. The response consists of a fully developed IMC strategy and plan, together with executional solutions across a wide variety of communications disciplines. Class times are used for instructor facilitation, team meetings and lecture/discussion on topics germane to the Case, such as media planning, website construction, sales promotion, etc. Faculty other than the Instructor of Record and outside practitioners also make pedagogical contributions to the course.
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Prerequisites: MCOM 431, senior status and approval of the Department Chair |
Students spend 25+ hours/week employed by an advertising agency/communications firm. Under the joint supervision of the faculty supervisor and their supervisor in the workplace, students’ progress against a skills inventory tailored to their chosen field of specialization. Grade assessment is influenced by the supervisor’s evaluation of the student as a potential entry-level employee. Students must provide the faculty supervisor with a copy of their résumé five weeks prior to the beginning of the term of the Internship.
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Prerequisite: senior status or approval of the Department Chair |
This course is a special in-depth project undertaken by the MCOM Major under the direction of the Program Chair or is a critical study of theory and research related to advanced topics in IMC. The interests of the students and the instructor will determine the specific topics of this course.
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Prerequisite: BUSI 101 |
This course combines the elements of management (planning, organizing, implementing, controlling and evaluating) and applies leadership principles and characteristics to the exercise of these functions. Management and leadership as topics of study are analyzed and compared. Interpersonal skills required for effective leadership are explored. Students must receive at least a C grade in this course in order to register for additional Management Concentration courses.
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Prerequisites: MGMT 301, QUAN 201 |
This course introduces students to the interrelationships that exist among the various functions and activities of the typical manufacturing organization. Focus will be on the production strategic management chain from materials to customers. Topics include types of production processes, job flow and batch, inventory control, plant capacity, computer utilization, delivery and dispatch.
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Prerequisites: MGMT 313, QUAN 301 |
This course builds on the queuing theory introduced in QUAN 301 by providing in-depth analysis in solving waiting time problems. The theoretical aspects are followed through the use of Visual Interactive Discrete Event Simulation software. This software is used for solving real cases.
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Prerequisite: completion of MGMT 301 with a grade of C or higher |
Organizational behavior is the interdisciplinary field of study that investigates the impact of individuals, groups, and structure on the behavior of organizations, and how organizations manage their environments. The course covers the major theories, concepts, and tools that are employed in the field. Through the application of theoretical knowledge to exercises and case studies, students arrive at a better understanding of human behavior in the work environment.
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Prerequisite: completion of MGMT 301 with a grade of C or higher |
This is an introduction to the principles and practice of human resource management. The role of human resources in the modern business organization will be the main focus. Students will develop proficiency in solving human resource problems through lectures and case studies. The course provides instruction that will help current and aspiring managers to better understand the human resource functions in international, as well as, in the local economies.
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Prerequisites: QUAN 201 and completion of MGMT 301 with a grade of C or higher |
This course draws upon the applied fields of organization behavior, management theory/science, and finance to develop a theoretical and very practical understanding of project management for students. The practical learning from this course is accomplished primarily through team-based project simulations.
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Prerequisites: MGMT 321 and completion of MGMT 301 with a grade of C or higher |
Upon completion of this course, students are familiar with the globalization of markets and the economic interdependence of nations. In addition, the course develops skills that will assist students in designing, implementing and evaluating global strategies. Moreover, the socioeconomic, institutional, and structural variables underlying management practices, with a focus on human resources management in North America, Western Europe, Japan, East Asia, and the Arabian Gulf are considered.
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Prerequisite: MGMT 321 |
This course aims to provide students with a basic understanding of the role of leadership in the modern organization. Topics covered include different theories and definitions of leadership, organizational goals and the leader’s role, leadership vs. management, leadership traits and characteristics, leadership styles and cultural differences, transformational leadership, charismatic leadership, transactional leadership, and gender and leadership. Case studies will be used to illustrate various leadership concepts, traits and styles in action.
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Prerequisite: completion of MGMT 301 with a grade of C or higher |
This course is an overview of small business management and includes methods and procedures for establishing a small business; problem solving techniques required for successful operations; entrepreneurial traits and risks; location selection; and franchising.
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Prerequisite: completion of MGMT 301 with a grade of C or higher |
This course examines the planning and management of the production and distribution of goods and services as an integrated process which connects suppliers, producers, retailers and the transportation system. Different components of this process are analyzed sequentially, including location choice, distribution system design, selection of suppliers and distributors, contracting issues, partnership formation, inventory policies, production plans and electronic data interchange.
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Prerequisite: MGMT 313 |
The management of change and innovation is an interdisciplinary global wide field of study that investigates the technologies, intricacies, impact and the power of managing effective change and innovation within business organizations. Through an analysis of several case studies as well as related theory, this course will follow the patterns and change management strategies utilized by successful change agents and innovation leaders and managers. The innovation focus will introduce students to a number of theories and organizational practices in the field of innovation that have made critical contributions to industrial profitability and longevity in the last three decades.
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Prerequisite: senior status or approval of the Department Chair |
This course is a critical study of theory and research related to selected topics in management. The specific topics of this course will be determined by the interests of the students and the instructor.
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Prerequisites: senior status and completion of all business Foundation and Core courses, and at least three required Concentration Electives |
This course introduces students to the elements of the strategic management theory and process including environmental analysis; internal analysis and diagnosis; generic strategy alternatives; strategic choice; and implementation.
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Prerequisite: BUSI 101 |
This class is a study of the integration and coordination of product development, promotional strategy, physical distribution, and pricing activities, which direct the flow of social, ethical, legal economic and international environments. Students must receive at least a C grade in this course in order to register for additional Marketing Concentration courses.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The course is designed to equip students with a theoretical and practical understanding of effective sales management. Students will be furnished with the skills necessary to manage a sales department efficiently. Students will learn how to set selling objectives, to design marketing policies and selling strategies, to organize sales departments for firms of varying size, to coordinate a sales force, to recruit and train sales people, and to analyze markets from a sales perspective.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The course offers challenging opportunities for those who choose a management level career in the retail business area. It introduces students to the many diverse forces that exert their influence over the retail trade industry. The course covers basic concepts and methods of retail management. It also exposes students to current retail practices and various retailing career opportunities.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The course will enable students to comprehensively explore the requirements for successful planning, developing, and managing new products. Students will grasp the process of new product development and will be exposed to product risk management. Techniques covered will include amongst others case analysis, simulation exercises and the multivariate approach.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
This course focuses on distribution as a key process within the marketing function of the firm. The course surveys, analyzes and integrates the theories and practices relative to current problems of marketing channel management and its use as a key strategic marketing tool. The interface between the distribution process and channel intermediaries, and the impact of the internet on distribution channels are also analyzed.
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Prerequisites: QUAN 201 and completion of MKTG 301 with a grade of C or higher |
The course will enable students to systematically study, conduct, and evaluate marketing research activities within a firm. Students will be exposed to survey planning, questionnaire construction, interviewing, data collection, data analysis, demand analysis and forecasting, and population sampling procedures.
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Prerequisite: MKTG 301 |
The purpose of this course is to extend marketing theory and management to the e-business environment. The course will cover recent developments in e-marketing technologies, e-marketing strategies, the segmentation of e-markets, e-marketing communication and promotion, new product development and pricing policy in e-markets, and performance evaluation for the marketing function of the e-business firm.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The emphasis of this course is on the descriptive and conceptual analysis of consumer buying behavior with a focus on the theory and research essential to the understanding of individual choice behavior.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The course will enable student to focus on the unique challenges of managing services and delivering quality service to customers. It will discuss how services are different from physical products, why they are different, and what strategies result from these differences. Students will appreciate the attraction, retention, and building of strong customer relationships through quality service and will recognize this as the foundation for a strong customer relationship management.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
The course incorporates marketing concept into the framework of the world market place and international business. Students will be exposed to key global topics such as market segmentation; international physical distribution, pricing, and product life cycle; and regulations and embargoes and their effects on international marketing strategy.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
This course develops student proficiency in direct marketing management. Students will be exposed to the principles of direct marketing, database construction and management, and developing direct marketing plans and strategies.
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Prerequisite: completion of MKTG 301 with a grade of C or higher |
This course addresses important branding decisions regarding building, measuring and managing brand equity. It provides an understanding of the important issues in planning and evaluating brand strategies, and equips students with the appropriate theories, models, and other tools to make better branding decisions.
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Prerequisite: senior status or approval of the Department Chair |
The course enables students to view the marketing function of an organization from a strategic point of view. Planning, decision-making, implementation of product/price, promotion, advertising, and distribution and other management issues are discussed as they relate to market segmentation, consumer behavior and marketing communications. The course is based on case studies and product analyses.
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Prerequisite: senior status or approval of the Department Chair |
This course is a critical study of theory and research related to selected topics in marketing. The interests of the students and the instructor will determine the specific topics of this course.
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Prerequisite: MATH 160 |
This foundational course in descriptive and inferential statistics is inclusive of: frequency distribution, grading techniques, correlation, linear regression, probability, hypothesis testing, and confidence intervals.
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Prerequisite: QUAN 201 |
This is an advanced course in the quantitative techniques used in managerial decisions. Building upon foundation coursework in statistics, students participate in advanced applications of deterministic and probabilistic models of decision theory, linear programming, simulation, and dynamic programming.
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