• *** AUD ID cards for new students will be available in the Registrar’s Office starting Sunday, September 17, 2017
  • *** Fall 2017 semester starts September 04, 2017 and ends December 21, 2017
The Mohammed Bin Rashid School for Communication (MBRSC) at the American University in Dubai offers an American base curriculum with an Arabic track option in addition to the English track.
We are proud to announce that we have attracted some of the best minds to teach at the university. Our professors will expose students to all aspects of media and its relationship with politics, globalization and popular culture. They will dwell on the rise of new media, the arts, the nature of the audiences, and communications management.
The Bachelor of Communication and Inofrmation Studies curriculum is unique, focusing the large majority of its courses on the regional media industry. The school regularly screens local and international films and invites media professionals ranging from producers, directors and actors to screenwriters, editors to interact with our students in presentations and workshops. The program consists of two majors: Digital Production and Storytelling (DPST) and Journalism (JOUR), both of which begin at the Freshman level with fundamental concepts, theories, and media ethics and culminate in final projects and internships at reputable media firms in the UAE.
DPST and JOUR each offers an Arabic track option for students to pursue if they choose to do so, allowing them to take all their writing courses in Arabic.
Digital Production and Storytelling
The DPST major aims at training media professionals to produce original and creative content for television and film. The curriculum systematically trains students in the crafts of Digital Production and Storytelling. During their Junior and Senior years, students are taught Writing, Directing, and Production. These combine standard practices with techniques unique to this region, with the aim to respond to the need for professional talent in the rapidly evolving local and regional market. The theoretical and practical aspects of developing documentaries are taught in the Senior year. Students use media for public service and social welfare, while developing their own voices with new media, blogs, social networking skills.
The Journalism major aims at training reporters, presenters, editors, and non-fictional storytellers for TV, newspapers, magazines, internet, and radio in all their formats. Students focus on the essentials of writing non-fiction stories for various media platforms. In their Junior and Senior years, they elaborate on reporting stories in various contexts and familiarize themselves with the workings of the professional news room. The school focuses on both form and content: Students are introduced to the basics of graphic design to develop an intelligent eye towards the visual presentation of their work, while learning about specific topics engaging the contemporary political arena in the Middle East. In addition, JOUR students join their DPST classmates in learning about the theoretical and practical aspects involved in the critique and production of documentary film and television projects.