Program Mission
The mission of the M.A. Program in LICM is to expand the capacity of professionals to understand, predict, and manage change in a context characterized by constant evolution as emerging media and communication technologies impact business and culture.

Program Goals
The Master of Arts in LICM seeks to:
  1. Equip graduates with foundational concepts, techniques, and frameworks for understanding and responding effectively to leadership in relation to media change;
  2. Enable graduates to develop appropriate business models based on the evolving knowledge base of communications fields;
  3. Facilitate graduates’ ability to upgrade management techniques, including team-oriented strategies and collaboration, in ways that reflect the changing media environment, particularly in the Arab world;
  4. Ensure that graduates understand the importance of innovation and the significance of investing in creativity on the part of those leading the field in communication industries;
  5. Enable graduates to understand and predict change within a constantly evolving context;
  6. Offer graduates continuing opportunities to upgrade their professional knowledge and skills in ways that reflect the ongoing changes in communications industries that are inextricably tied to developments in Internet-based communication, mobile telephony, social media, and other new media.
Program Learning Outcomes
Upon completion of the MA in LICM, students will be able to:
  1. Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
  2. Gain theoretical and practical understanding of emerging media marketing;
  3. Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
  4. Develop a competitive advantage by exploring new management strategies needed for current media convergence;
  5. Gain perspective on the creative potential of emerging media and transmedia;
  6. Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
  7. Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
  8. Appraise and predict the opportunities and challenges for creating media content impacted by digitization.