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FOLLOW AUD ON
MOHAMMED BIN RASHID SCHOOL FOR COMMUNICATION
  • *** The University will be closed on Thursday, September 21, 2017 to celebrate the Islamic New Year
  • *** Withdrawal deadline for Fall 2017 semester is on November 9, 2017
  • ***Senior’s meeting with the registrar regarding Degree Audits completion (September 18 – October 19)
  • *** AUD ID cards for new students will be available in the Registrar’s Office starting Sunday, September 17, 2017
  • *** Fall 2017 semester starts September 04, 2017 and ends December 21, 2017
ABOUT THE M.A. IN L.I.C.M.
Program Mission
The mission of the M.A. Program in LICM is to expand the capacity of professionals to understand, predict, and manage change in a context characterized by constant evolution as emerging media and communication technologies impact business and culture.
 

Program Goals
The Master of Arts in LICM seeks to:
  1. Equip graduates with foundational concepts, techniques, and frameworks for understanding and responding effectively to leadership in relation to media change;
  2. Enable graduates to develop appropriate business models based on the evolving knowledge base of communications fields;
  3. Facilitate graduates’ ability to upgrade management techniques, including team-oriented strategies and collaboration, in ways that reflect the changing media environment, particularly in the Arab world;
  4. Ensure that graduates understand the importance of innovation and the significance of investing in creativity on the part of those leading the field in communication industries;
  5. Enable graduates to understand and predict change within a constantly evolving context;
  6. Offer graduates continuing opportunities to upgrade their professional knowledge and skills in ways that reflect the ongoing changes in communications industries that are inextricably tied to developments in Internet-based communication, mobile telephony, social media, and other new media.
 
Program Learning Outcomes
Upon completion of the MA in LICM, students will be able to:
  1. Identify and utilize pertinent information in relation to contemporary media to enhance their leadership role in the market place;
  2. Gain theoretical and practical understanding of emerging media marketing;
  3. Reconstruct management strategies of media businesses in a global market addressing cultural differences, ethical practices, new forms of content consumption, and impact on advertising;
  4. Develop a competitive advantage by exploring new management strategies needed for current media convergence;
  5. Gain perspective on the creative potential of emerging media and transmedia;
  6. Explore and reflect on the new behaviors and culture, new forms of political action and commerce, and new concepts of privacy, intellectual property, and community that accompany the digital culture;
  7. Evaluate and use traditional and contemporary consumer research methods to improve marketing outcomes and design with creative ways of branding;
  8. Appraise and predict the opportunities and challenges for creating media content impacted by digitization.
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