Stephen King speaks Challenges of Communicating in Contemporary Climates

The School of Business Administration at AUD hosted Mr. Stephen King, Director of Alliances and Partnerships at the Middle East Public Relations Association – MEPRA who presented Challenges of Communicating in Contemporary Climates to students majoring in Marketing and Marketing Communications.

Stephen King is a widely travelled, London-trained, 15-year PR veteran, who has led communications teams and campaigns in Europe, Asia, Africa as well as across the Middle East. He has broad operations experience in the public relations and marketing communications industry and significant practical knowledge and skills in all things digital.
King spoke of the differences between traditional and contemporary communications, how today’s views are influenced by active and passive bias, and defined the “Post-truth era” as relating to or denoting circumstances in which objective facts are less influential in shaping public opinion than appeals to emotion and personal belief.
He also spoke of the challenge of self-regulation in Public Relations, Advertising, and Journalism and specifically the challenge of integrity in a post-truth/Trump world, stressing that Integrity is what you do when no one is watching; it's doing the right thing all the time, even when it may work to your disadvantage. Integrity is keeping your word.
"Communicating ethically is amongst the greatest challenges young communicators will face upon starting their careers. As social media and other technologies reduce the role independent intermediaries and experts play in our decision-making, marketers must continue to promote products, advertise and generally communicate responsibly - holding each other and themselves to ever higher standards," concluded King.
Convening the talk was Dr. Ode Amaize, Professor of Marketing Communications at AUD, who commented that the objective was “to begin to enlighten our students on the responsibilities of the Public Relations industry in ameliorating people’s declining faith and trust in social, political, and cultural institutions, including the media and business.”
Through its Marketing Communications Office, the American University in Dubai has been a member of MEPRA since 2013.
The Middle East Public Relations Association (MEPRA) is the region’s leading body for public relations and communication professionals and students.
Founded in 2001 in the United Arab Emirates, MEPRA is a self-governing nonprofit member association, established to set world-class standards for the public relations and communication industry in the Middle East.
MEPRA is an organization for members who are looking to grow their network, enhance their knowledge and professional skills and be recognized for their accomplishments.[1]