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P&G CEO Challenge
Executive Lead Team for Gillette at AUD
10/04/2017
 
The Department of Marketing and Marketing communications at the School of Business Administration at AUD hosted the P&G Executive Lead Team on Gillette including Ahmed Kabil - AP&P Oral Care Brand Manager, Lida Mirzaeeyan - ‎Senior Brand Manager, Hossam Ziwar - Regional Category Brand Manage​r for their CEO Challenge during the MKTG 421 International Marketing class with Dr. Mohammad Obeidat, Assistant Professor of Marketing.
 
Divided into 6 teams, AUD students presented solutions to launch the Gillette ProGlide FlexBall line​ to the P&G Executive Lead Team. “This real-world assignment gave students the opportunity to bring to life their strategic thinking and creative ideas,” commented Dr. Obeidat.
 
The International Marketing course incorporates marketing concepts into the framework of the world market place and international business. Students are exposed to key global topics such as market segmentation; international physical distribution, pricing, and product life cycle; and regulations and embargoes and their effects on international marketing strategy.
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