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Leadership and Innovation in Contemporary Media
AUD launches new Master’s program
12/04/2017


The Mohammed bin Rashid School for Communication (MBRSC) at the American University in Dubai (AUD) officially introduced its new Master of Arts in Leadership and Innovation in Contemporary Media, with courses starting in Fall 2017 (September) during AUD's Graduate Open House.

 
The M.A. in Leadership and Innovation in Contemporary Media is a two-year, 30-credit hours (ten courses at three credit hours each) professional program.
 
Dr. Pedro Sigaud Sellos, Director of the new program comments, “We at the MBRSC are happy to announce our new M.A. degree program in Leadership and Innovation in Contemporary Media.  This graduate program is an expression of our strong belief that the media sector is, not only one of the main drivers of economy and societal development, but that it also plays a key role in deeply influencing people’s hearts and minds. In every culture, media have always played an important part in shaping people’s vision for the future.”
 
The students in the new M.A. degree program will learn how to embrace dynamic change, understand new opportunities for monetizing the online platform, upgrade management techniques, and design new business models, with particular emphasis on shifts in the media environment in the Arab world. The courses in this curriculum, when taken as a whole, provide students with specific skills for performing effectively in a world of constant innovation and unforeseen opportunities, and will enable students to expand their existing professional knowledge in order to keep pace with change,” explained said Dr. Carol Moufarrej, MBRSC Associate Dean.

Learn more here.


 
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