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Elissa Ayoub

Interim Associate Dean, MBRSC and Assistant Professor of Digital Production and Storytelling

Mohammed Bin Rashid School for Communication


Ph.D. (candidate) in Filmmaking, Kingston University (London)
M.A. in Filmmaking, Kingston School of Arts, Kingston University (London)
B.A. in Communication Arts, Lebanese American University (Beirut, Lebanon)

Ms. Ayoub was appointed Interim Associate Dean of the Mohammed Bin Rashid School for Communication in June 2019. She joined AUD in September 2016 as Assistant Professor of Digital Production and Storytelling. Prior to this, she spent six years working as a filmmaker (writer, director and producer) on award-winning films in the Middle East region. Her films have been accepted and nominated among established film festivals such as Festival de Cannes, European Independent Film Festival and Pentedattilo Film Festival. Her films revolve around the socio-economic stories in the Middle East with a penchant on women’s rights. Nour (2017) a film that she co-wrote and produced won Best Film and Best Script at the prominent 33rd Alexandria Film Festival.

In addition to her professional years of practical work, Ms. Ayoub has extensive teaching and administrative experience. She has spearheaded instrumental trainings and programs in the field of communication and ever-changing media landscape with governmental and semi-governmental entities in the UAE. She, along with the former MBRSC Associate Dean Dr. Moufarrej, have launched the Social Media Influencers Diploma (SMID) that was targeted to upskill the media professionals in the region.

Ms. Ayoub research’s in the field of media and women filmmakers and artists in the Middle East. Since 2013, she has filmed a series of short films Mama (2013), the Mother of my Mother (2015), Away from Elsa (2016), Papa O C’Est Eau (2016), and Christmas Break (2017), which culminated into the feature-length essay film Lebanese Pantries (2020). The films autoethnographically examine the journey of Lebanese women across multiple family generations. She has also presented several research papers at notable international conferences; to name a few IAMCR, Oregon – USA and Talking Bodies, Chester – UK.