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Pedro Sigaud Sellos

Program Director and Assistant Professor of Communication and Information Studies

Mohammed Bin Rashid School for Communication


Dr. Pedro Sellos joined AUD in Spring 2017 prior to which he worked for nine years in the Communications and Media Studies Department at ISE Business School in Sao Paulo, Brazil.


He has directed several Master’s and Executive Programs in Media and Communications focused on innovation, entrepreneurship and digital strategies for media companies, and has also taught a variety of courses related to social media, new business models for media firms and corporate communications.


Given his diverse background in academia and media, Dr. Sellos has worked as a consultant for large and medium sized media groups in Latin America.


He is also a visiting professor in the Executive MBA at IESE Business School and the School of Communications and Arts at the University of Sao Paulo.