In an exciting session at the American University in Dubai (AUD) Business School, students in Professor Lena Kurban’s Business Research class engaged in a thought-provoking event featuring Sami Houchaimi, Trade Marketing Head at Perfetti Van Melle. Houchaimi’s presentation explored the transformative impact of Artificial Intelligence (AI) on business research, showcasing how AI is enhancing data-driven decision-making with unprecedented speed and precision.

This event exemplified AUD Business School’s commitment to bridging academic learning with real-world industry insights. Professor Kurban commended her students for their active engagement and insightful questions, which enriched the discussion and highlighted their readiness to tackle future industry challenges. Events like this one underscore AUD’s dedication to preparing students to excel in the fast-evolving business world by providing exposure to cutting-edge technologies and practices.