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Office of Communications

The Marketing Communications Office works with the academic and administrative Offices at AUD, as well as with external bodies, to position the university as a leading institution of higher learning in the Gulf.

Specifically, the Office manages AUD’s marketing communications efforts in order to enhance awareness of the university’s academic and extracurricular programs and events as a means of leveraging AUD’s institutional image.

Mission

The Mission of the Office of Communications, is to oversee marketing, communications operations and build awareness, create identity and foster relationships for AUD among the university’s key constituencies. Traditional and leading-edge media, as well as other forms of outreach, are used for this purpose. Communications activity, in both form and substance, is consistent with AUD’s Mission.

Goals

  • To increase AUD’s brand awareness in the UAE and internationally to key audience and stakeholders: current and prospective students; current and prospective faculty and staff; government entities; employers; alumni; schools and other institutions of higher learning; accrediting bodies);
  • To inform its multiple target audiences of news and updates relevant to their interest: Internal and external events on campus, key achievements, student and faculty success stories, exclusive activities and workshops, new programs and courses that serve to enhance AUD’s Mission and Purpose-related goals; and,
  • To engage key stakeholders on an on-going basis through these activities, events and programs.

Services

The services provided by the Marketing Communications Office at the American University in Dubai include the following:

  • Media Relations
  • Event Management
  • Promotions and Advertising
  • Website Management
  • Public Relations

Requests for permission to reproduce the AUD logo, name, photographic materials, and/or any university-related content, requests to conduct interviews of faculty, staff or students, and requests for filming on campus, should all be addressed to AUD’s Marketing Communications Office at marcom@aud.edu