The American University in Dubai (AUD) was thrilled to welcome Marc Ghosn, Managing Director of Wavemaker, to speak with our Business Communication students about the transformative impact of Artificial Intelligence (AI) on the media and communications industries. This insightful session was initiated by Professor Lena Kurban as part of her commitment to bringing real-world perspectives into the classroom, enriching the learning experience with industry-relevant knowledge and expertise.

Mr. Ghosn captivated the audience with real-world examples of AI-driven campaigns, showing how advanced algorithms can personalize marketing, predict audience behavior, and create adaptive content strategies in real-time. Through engaging videos and practical case studies, he highlighted the role of AI not as a replacement for human creativity but as an empowering tool that enables media professionals to make more strategic decisions.

Students left the session inspired and better equipped to understand the skills and adaptability needed in today’s fast-evolving digital landscape. AUD extends its gratitude to Marc Ghosn and Wavemaker for sharing their expertise for fostering valuable industry connections that help bridge the gap between academic learning and industry innovation.