A successful competition collaboration between AUDesign_ lab, AUD Interior Design Department and Lamborghini Dubai & Abu Dhabi, that focuses on the design of an outdoor car display/booth, reflecting the concept of Lamborghini Huracán and its brand design values. The Lamborghini Huracán series embodies authentic design and state-of-the-art mechanical technology and is a perfect fusion of technology and design.

The projects have been developed in IDES392 _ ID Studio VI class, mentor and organizer Prof. Annamaria Lambri, AUD Associate Professor and Outreach Coordinator, Interior Design Department with the collaboration of Lamborghini Dubai Team. During the development of the projects, students had also the exciting opportunity to visit the Lamborghini Showroom in Dubai for a better understanding of the luxury brand. The students were welcomed by Mrs. Shama Mohamed, Executive Director Ultimate Motors; Martino Picotti, General Manager Lamborghini Dubai and Abu Dhabi; Ahmed Darrag, Marketing Manager Lamborghini Dubai and all the Lamborghini Dubai Team.

The Final Event and Awards Ceremony took place at AUD, in the presence of the Lamborghini Team along with students, faculty and guests. The Lamborghini Jury: Ahmed Darrag, Marketing Manager Lamborghini Dubai; Yosra Jeljli, Marketing Manager Lamborghini Dubai; and the Lamborghini Team.

The winners of the competition were

1^st place: Lina Hassan - project “Decollare”

2^nd place: Thasneem Abuthahir and Merehan Hassan - project “Veloce”

3^rd place: Farah Elsayed and Cud Kayali - project “Bolt”

Founded in 1963, Automobili Lamborghini is headquartered in Sant’Agata Bolognese, in Northern Italy. Lamborghini currently produces two super sports car models, the V12-powered Aventador, launched in 2011, and the V10-powered Huracán, launched in 2014, along with the Urus Super SUV powered by a twin-turbo V8 engine, launched in 2017.

For over half a century Automobili Lamborghini created a continuous series of dream cars, including the 350 GT, Miura, Espada, Countach, Diablo, and Murciélago, as well as limited editions such as the Reventón, Sesto Elemento, Veneno and the Centenario. With the unveiling in 2019 of the Lamborghini Sián FKP 37, a few-off build of only 63 units, the company delivers unique new hybrid technologies, featuring the world-first application of a supercapacitor for hybridization, new materials technology, and unsurpassed Lamborghini performance. In 2021 Lamborghini dedicated itself to the Countach for its 50th anniversary. A limited and futuristic edition of the super sports car, the iconic Countach LPI 800-4 boasts a revolutionary design and is a technology rule-breaker. https://www.lamborghini.com/en-en/dealerships/lamborghini-dubai