This Fall 2024 semester brings a semester-long MBA student pitch competition at the American University in Dubai (AUD), organized by MMA Academy in partnership with OSN. The competition will challenge students to develop a comprehensive 360° marketing communications and advertising campaign, incorporating AI and digital marketing technologies. This experience will provide students with practical skills and prepare them for real-world marketing challenges.

This collaboration comes with the announcement that the Modern Marketing Association (MMA) is expanding its educational initiative, MMA Academy, into the Middle East and North Africa (MENA) region. This significant milestone aims to enhance digital marketing education, emphasizing the crucial role of strategic university collaborations in shaping the future of marketing professionals across the region.

“We are proud to take a significant step toward realizing our vision of contributing qualified human resources to the global modern marketing sector through MMA Academy. By collaborating with prestigious universities like AUD, we are not only providing students with invaluable learning opportunities but also bridging the gap between academic knowledge and industry needs. Our goal is to empower the next generation of marketers with the skills they need to thrive in a rapidly evolving digital landscape,” says Melis Ertem, MMA MEA CEO.

“Devrim Melek, SVP of Strategy at OSN, added: "We're excited to collaborate with MMA and AUD on this applied campaign, uniting professionals, academics, and students in a unique initiative. OSN is proud to support AUD MBA students, offering them invaluable real-world experience with the leading regional entertainment company."