The Office of External Outreach and Career Development, in collaboration with the Marketing Department at SBA School, hosted a career talk by Richemont, a renowned luxury goods company. The guest speaker at the event was Elodie Le Bihan, head of marketing and communication at Vacheron Constantin, a Richemont-owned brand.

Dr. Mohammad Obeidat, Chair of the Department of Marketing and Associate Professor of Marketing, stated that the career talk aimed to provide insights to global marketing students on how Richemont manages its presence in the luxury market and maintains its brand image across cultures. During the event, Elodie Le Bihan presented a special case study from the UAE and Saudi Arabia markets, demonstrating how the company collaborated with local artists to add a local touch to their luxury products.

The students found the event to be engaging and informative, as they gained valuable insights into the luxury industry. Through this career talk, they were able to learn about the various strategies used by Richemont to maintain its brand identity in a highly competitive market. Overall, the event was a great opportunity for students to learn from an industry expert and gain a deeper understanding of the luxury goods sector