In collaboration with Crowe UAE, the Association of Chartered Certified Accountants in the Middle East held its second "CFO Breakfast" on Sep 27th at the Address Boulevard, Dubai.

40 CFOs and CTOs from some of UAE's most prominent companies such as Bayt.com, Munich Re, Nokia, Etisalat, ISG, and Zand to name a few, as well as representatives from the UAE government discussed the impact of digital transformation in finance at the event.

Dr. Wissam El Khoury from AUD’s School of Business was the keynote speaker. He gave an advisory talk on the CFO's role in accelerating digital transformation, the visionary power of early adoption, the new departmental mission, and strategies for scaling success. Similarly, Ms. Kelly Machado, Digital Strategy & Transformation - Prime Minister's Office, UAE, discussed digital maturity models and the assessment of digital capabilities.

The participants engaged in a lively discussion, drawing several key insights including:

• The need for increased collaboration between Finance and IT departments to establish a unified strategy to ensure the success of a digital transformation initiative.
• CFOs need to recognize the potential of digital transformation and become adept at data analysis to drive change.
• IT departments with a comprehensive understanding of the technology ecosystem enable CFOs to make more informed decisions.