The students of the School of Business at the American University of Dubai (AUD) won the annual competition of L'Oréal Brandstorm, which qualified them for the finals in France next month. The University team will represent the Middle East and North Africa region in this global competition at the company's headquarters in Paris. The team of the university included Ayatalla Mohamed, Nana Kwame Asuahene, Kalkidan Feleke Bekele, and under the supervision of Dr. Farah Arkadan, who worked closely with students during the three-month competition. The team was able to devise a new way of using the latest technology with a smart phone to take advantage of the company's new product. The competition is designed to enable students to unleash their creativity and apply groundbreaking ideas to one of L'Oréal's international brands and distribution channels.