In a captivating journey, ESADE's Multinational MBA program recently ventured into the dynamic marketing terrain of Dubai. From November 13-18, 2023, students engaged in an immersive experience at the American University in Dubai (AUD), exploring marketing strategies and consumer behavior against the backdrop of the vibrant UAE and GCC landscapes.

The week-long program included a series of enriching activities, such as insightful company visits to GroupM in Media City and the Kempinski Hotel in Palm Jumeirah. These visits offered students real-world insights into the nuances of the industry, expanding their practical knowledge beyond the confines of traditional classrooms.

Breaking away from conventional learning, students also enjoyed a fascinating tour of Acqua di Parma at Dubai Hills Mall and a captivating guest speaker session featuring Mr. Eduardo Zorzano, Regional General Manager at Loewe. Adding an academic touch, AUD professors contributed their expertise through dedicated lectures, elevating the program's academic depth.

The experience extended beyond business, with students immersing themselves in Dubai's cultural richness through visits to Al Seef. This well-rounded approach not only enriched their academic pursuits but also provided a holistic understanding of the region's diverse facets.

Extracurricular activities during the week fostered camaraderie and enjoyment, creating a balanced and dynamic learning environment. ESADE's Multinational MBA program's course abroad not only broadened the horizons of participating students but also strengthened ties between educational institutions, reinforcing a global perspective within the School of Business community.