At AUD, advertising and visual communication programs combine academic knowledge with practical industry exposure. Through hands-on activities and interactive workshops, students gain insight into the technical and creative aspects of advertising, helping them prepare for future challenges.
Learning the Basics of Audio Production at MNK Studios
A visit to MNK Studios gave students a detailed look into radio advertising and sound production. The experience included a guided walkthrough of the recording process, from script preparation to voice recording and editing. As part of the activity, students created their first radio ads, gaining a better understanding of how sound design and voice modulation shape brand messaging.
Exploring Creativity with a Creative Detox Workshop
Marwan Chahine, Senior Creative Director at Saatchi & Saatchi, led a Creative Detox workshop that encouraged students to tackle creative blocks and maintain inspiration under pressure. This session offered practical advice and strategies for sustaining long-term creativity. Students explored how to manage stress and find motivation, as well as how industry professionals approach similar challenges.
Understanding Print Production at Masar Printing & Publishing
A field trip to Masar Printing & Publishing allowed students to see the offset printing process in action. They followed each step from pre-press preparations to post-press finishing, gaining insight into how digital designs are transformed into final printed materials. This experience highlighted the connection between the creative and production stages of advertising.
Visiting the Agency World at McCann Hive
Students also visited McCann Hive, which houses FP7 McCann, MullenLowe, and Weber Shandwick. They toured various departments, including strategy, creative, media planning, and account management. Through discussions with industry professionals, students learned about the structure of large agencies, career paths, and how creativity and data work together in modern communication. This visit offered a clear view of how agencies operate and how different teams collaborate to produce campaigns.
Examining Industry Trends with Commercial Screenings
As part of their studies, students watched and analyzed advertising campaigns from the Super Bowl and Ramadan seasons. These screenings prompted discussions on storytelling techniques, cultural nuances, and strategic insights, helping students sharpen their ability to assess campaigns critically. By reviewing successful ads, they gained practical lessons on how brands connect with audiences during high-profile events.
Live Industry Brief: MEPRA, Weber Shandwick, and Deliveroo
Students worked on a PR campaign launched by the MEPRA and Weber Shandwick team for their client, Deliveroo. Students pitched their solutions directly to the client with the presence on MEPRA and WS teams and received commendations on their work.
Combining Theory with Practice
These initiatives, organized by Professor Dina Faour within her VCAD courses, integrate academic learning with real-world application. Students not only gain technical skills but also develop a better understanding of industry operations, enabling them to approach their future advertising careers with greater confidence and competence.
