In his International Marketing (MKTG421) class on February 14, 2024, Dr. Charbel El Khoury welcomed Ms. Razan Badri as a distinguished guest speaker. An esteemed AUD alumna with a rich professional background encompassing multinational corporations like 'Procter & Gamble', 'Beiersdorf-NIVEA', 'Bel Group', and now, as the founder of 'Razan Badri LLC', her own HR Consultancy and Coaching Services company, Ms. Badri shared invaluable insights into global sourcing strategies in the Levant region. Drawing from her extensive experience, Ms. Badri emphasized the importance of leveraging local resources when encountering importation challenges. Additionally, she highlighted the necessity of adapting marketing and communication strategies to suit the nuances of each local context, underlining that success in one market does not guarantee similar outcomes elsewhere. The session offered students practical lessons essential for navigating the complexities of international markets, reinforcing the significance of tailored approaches in global business endeavors.