The School of Business Administration at the American University in Dubai (AUD) hosted Ms. Tina Chikhani, Unilever’s Marketing Director of Home and Personal Care (HPC) and Food & Beverage (F&B) categories across North Africa and the Middle East, as a guest speaker.
Unilever, one of the world’s leading Fast Moving Goods Companies was invited to speak with AUD students as it is recognized globally for its marketing expertise in building a portfolio of iconic brands like Dove, Lipton, Lux, Sunsilk, Axe, Rexona, Comfort, Lifebuoy, Signal, amongst many others.
In her presentation, Chikhani, emphasized Unilever’s international marketing best practices and communicated effectively the nuances of doing business in the global environment, while inspiring AUD students to become outstanding marketers and business leaders.
“The objective of the lecture was to provide students with real-life cases of best marketing practices in the international environment, which help bridging theoretical discussions with practical relevance,” explains Dr. Tarek Mady, Chair of the Department of Marketing and Marketing Communications at AUD. “Marketing leaders such as Ms. Chikhani provide AUD students with discerning discussions on how the top companies in the world have managed to successfully navigate the various cultural, economic, infrastructure, and political environments unique to this and other regions.”
As part of their student development agenda, AUD hosts guest speakers and lecturers from top leading local and international businesses who greatly help in enriching the educational experience of AUD Students, thus supporting the university in the fulfillment of its mission of teaching excellence and holistic learning. “At AUD, we always pride ourselves on maintaining close relationships with some of the best and well-known multinational companies operating in Dubai and the region. Overall, I cannot ask for a better experience for our students,” comments Mady.
During the presentation, Chikhani presented the case study of “Axe Body Spray” as a successful example of international marketing best practices. Chikhani explains, “Using global campaigns is becoming more and more important for multinational FMCG companies. However, one should always keep in mind that the local insight and consumer needs should be the first priority and if that means tailor making campaigns to fit that requirement, so be it”
Dr. Mady concluded, “Our students found Ms. Chikhani to be very knowledgeable, approachable and cordial in spite of her many professional credentials and vast business experience. We sincerely hope to have her and other Unilever executives back for many more lectures in the near future.”