AUD receives Al Safeer Ambassador Award

DTCM’s growing program helps position Dubai as knowledge hub

Jan 26, 2016

Dubai Business Events, DBE, Dubai’s official convention bureau, hosted it’s Al Safeer Congress Ambassador annual networking event recently bringing together prominent doctors, scientists, businessmen, education specialists, and government officials from across the Emirate to discuss best practices and pay tribute to ongoing efforts in positioning Dubai as a global hub for knowledge exchange.
Held today at the newly opened St. Regis Hotel Dubai, the event opened up the conversation on how continued innovation throughout the city creates an environment where meetings and conferences can flourish, now that the industry is aware of Dubai’s great offering of accessibility and infrastructure in addition to safety and security. Accordingly, DBE reflected on a year of success and growth for the events industry, demonstrating the significant role the Al Safeer Program plays in attracting global players and bringing international conferences to Dubai.
DBE also acknowledged the ongoing efforts of its Al Safeer Ambassadors, honoring outstanding performance of high-profile individuals and organizations that helped secure a record number of business events and top conferences. In this regard, AUD received the Al Safeer Ambassador Award 2015, which recognizes the university as strategic partner by Dubai Tourism and Commerce Marketing (DTCM).
Hamad bin Mejren, Senior Vice President, Dubai Events and Convention Bureau, a division of Dubai Tourism, said, "The Al Safeer Ambassador Program embodies so much of what we, at DBE, want the world to see. There is a wealth of knowledge in Dubai and it’s manifested in these individuals. We have seen great results from the program and are confident that it will help us continue position Dubai as a premier destination for international business events."
The Al Safeer Congress Ambassadors Program was established in 2010 and aims to engage Dubai-based scientists, business professionals and organizations who are connected with international institutions and associations to work with DBE to bring meetings and conferences to Dubai.
The program currently has over 280 prominent members from diverse fields and sectors, including academia, finance and healthcare. In 2015 alone, the program recruited 189 new ambassadors and assisted with 37 business event bids. Throughout the course of 2016, DBE plans to host additional Al Safeer Ambassador Workshops, bringing together ambassadors to discuss best practices in attracting and organizing business events in Dubai.

View the video of the Al Safeer Networking Event 2016.