Ph.D. in Media and Communication Management, American University of Cyprus (Cyprus)
M.A. in Linguistics-Discourse Analysis, Yarmouk University (Jordan)
B.A. in English Language and Literature, Hashemite University (Jordan)

Dr. Yosra Jarrar is an Associate Professor of Communication and Information Studies at the American University in Dubai (AUD). She earned her Ph.D. in Media and Communication Management from the American University of Cyprus, where she taught for seven years and led the Social Media Department for two years. Dr. Jarrar joined AUD as an Assistant Professor in 2019 and was promoted to Associate Professor in 2021.

Dr. Jarrar's research spans News Media, Media Ethics, Media Effects, and Public Relations, with a particular focus on the interdisciplinary impact of social media in various social and educational contexts. She examines how social media influences public perception and behavior, ethical considerations in digital communication, and the role of media in educational settings. Her work aims to enhance understanding of media’s evolving role in shaping societal and educational experiences in a digital age. In addition to her research, Dr. Jarrar has supervised MA and Ph.D. theses and actively participated in organizing many academic conferences.

Dr. Jarrar has made significant contributions to media and communication research through several key publications. Her work includes critical analyses of news media coverage, such as studies on Al-Jazeera and Al-Arabiya's reporting of the Egyptian protests and the framing of the Egyptian uprising by Pan-Arab news networks, featured in Dirasat: Human and Social Sciences. She has also explored media phenomena like the role of folklore in raising awareness and the influence of social and source cues on news selection, with publications in Plaridel Journal of Communication, Media and Society and The Online Journal of Communication and Media Technologies. Dr. Jarrar’s research on the impact of social media on public perception, including studies on perceptions of pranks and body dissatisfaction, appears in Frontiers in Communication. Additionally, she has examined technological readiness for mobile tourism apps in the International Journal of Data and Network Science and the effects of user-generated comments on news perception in the Catalan Journal of Communication & Cultural Studies. Her work also includes a comprehensive book on human security for academics in Jordan, published by the Scientific Research Support Fund in Jordan. Dr. Jarrar has investigated the relationships between social media use, personality traits, and gambling behavior, as well as academic resilience and student satisfaction, with recent publications in Media Technology in Education: Uganda and Beyond.