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Yosra Hosam Eddin Jarrar

Assistant Professor of Communication and Information Studies

Mohammed Bin Rashid School for Communication

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Yosra Jarrar earned her Ph.D. in communication and media management at the American University of Cyprus. She taught for 7 years at the American university of Cyprus where she led the Social Media Department for two years, eventually moving to AUD in 2019.

Dr. Jarrar’s main research interests include News Media, Media Ethics, Media Effects and Public Relations. Her most recent publications include:

Online Media Coverage of BitCoin Crypto-Currency in Nigeria: A Study of Selected Online Version of Leading Mainstream Newspapers in Nigeria. H-ermes. Journal of Communication.

Celebrity Endorsement and its Impact on Consumer Perception: A Study of Globacom Nigerian Limited. International Journal of Economics, Business and Management Research.

Identifying Ideology through Comparative Analysis of Pakistani and Indian Newspaper Headlines. Intermedia International e-Journal.

Strategic Public Relations in Post-Gaddaffi Libya for Non-Profit Organizations: A Focus on the Rebuilding Efforts of Bokra and Attawasul. International and Multidisciplinary Journal of Social Sciences.

Framing the Egyptian Uprising by Pan Arab News Networks: Tracing the Protest Paradigm in Al-Jazeera and Al-Arabiya’s coverage of Egyptian Protests from June 2013 to June 2014. Dirasat: Human and Social Sciences.

Folklore Songs as Means of Raising Awareness or Enforcing Nationalist Differences: Arab Idol as a Case Study. Dirasat: Human and Social Sciences.

Attracting Younger Millennials: Lifting Bond Out of a Transitional Sinkhole. Dirasat: Human and Social Sciences.

Exploring the Impact of Social and Source Cues on News Selection. Plaridel Journal of Communication, Media and Society.

Dr. Jarrar has also participated in many academic conferences and seminars. Her most recent presentations include:

Humorous Insights: Setting the Agenda through Political Cartoons on the POTUS. International Symposium of New Media from the Past to the Future hosted by Istanbul University in cooperation with TRT. Published in proceedings E-book (ISBN: 978-605-87873-7-7).

Assessing the Impact of Auditory Training on communicative Skills: an Experimental Study.  International Symposium on Multidisciplinary Academic Studies, Istanbul, Turkey. Published in proceedings E-book (ISBN: 978-605-7501-45-5).

Participation in the virtual educational session on Effective Communication Skills conducted by Toastmasters International, Kuwait (February 23rd 2019). 

Does Empathy Translate into Altruism? A Critical Evaluation of the Influence of Immersive Journalism on GAU’s Students’ Empathy-Induced Altruistic-Prosocial Behavior. International Symposium on Multidisciplinary Academic Studies, Izmir, Turkey.  Published in proceedings E-book (ISBN: 978-605-80486-1-4)

The Changing Face of the Art Market: A Khalduni Approach. The 5th International Ibn Khaldun Symposium, Power, Economic Development and Morality: Paradoxes and Challenges hosted by Ibn Khaldun University, Turkey.

The Expecting Mother on Instagram: Self-Representation and the Redefinition of Beauty. International Symposium on Strategic and Social Research, Istanbul, Turkey.

Dr. Jarrar also served as a thesis supervisor of MA & PhD students while actively participating in the organization of academic conferences including:

The INTERNATIONAL SYMPOSIUM ON MULTIDISCIPLINARY ACADEMIC STUDIES, (April 19th- 21st 2019), Izmir, Turkey.

The INTERNATIONAL SYMPOSIUM ON STRATEGIC AND SOCIAL RESEARCHES, (June 21st- 22nd 2019), Istanbul, Turkey.