SCHOOL OF BUSINESS

CORDIALLY INVITES YOU TO ATTEND the following Brown bag session

Customers’ Perceived Value and Trust: A Study of AI-Generated Versus Human-Generated Recommendations in the UAE Digital Banking

To be presented by:

Dr. Charbel El Khoury

Associate Professor of Marketing, American University in Dubai

Thursday, November 14, 2024 at 12:30 p.m.

Location: B200 - Trading Room