Marketing students (BBA) from the School of Business Administration (SBA) visited J Walter Thomson (JWT), the oldest and highly reputable advertising agency globally, as a part of their AIMC project work. Dr. Shilpi Banerjee adjunct faculty member, SBA and Mr. Alex Murray, Creative head JWT ME, are closely working with AIMC students to develop an industry project that helps them gain real world experience and a fantastic opportunity to learn from the industry. The students engaged in many interesting discussions on marketing topics such as role of culture and women in advertisements, especially from within a UAE context.