Program Overview

The Minor in Visual Communication at AUD is a one year foundation program which allows students to explore the general field of visual communication. During the course, students can focus on one specific area of interest or investigate several disciplines, with core subjects including 2D design, art history and digital media.

The Minor can also be added as a secondary focus of study for Bachelor in Visual Communication students, allowing them to enhance their knowledge without the responsibility of a major, and providing an alternative option for their chosen career path.

Delivering a breadth of knowledge and base-level understanding of the field, the Minor in Visual Communication is the ideal program for those looking to progress to the more advanced Bachelor in Visual Communication degree.

Program Details

The Minor is divided into two programs.

Students in programs other than Bachelor in Visual Communication

Up to two courses from a student’s General Electives may be counted towards fulfilling the requirements for the Minor in Visual Communication program. There is also the option of completing a Minor in Digital Media.

Students are responsible for completing all course prerequisites.

In addition to university-wide degree requirements, students must complete 18 credit hours divided as follows:

Minor in Visual Communication

Requirements		Credit Hours
Minor Core
ARTS 200	History of Art I	3
VCCC 101	Basic Principles of 2D Design	3
VCCC 104	Freehand Drawing I	3
Minor Electives
	Choose from any of the Foundation, Core, Major options, or Professional Electives list	9
Total Minor Requirements		18

Minor in Digital Media

Requirements		Credit Hours
Minor Core
VCCC 105	Computer Graphics I	3
VCCC 205	Computer Graphics II	3
Minor Electives
	Choose from any of the Department of Visual Communication Digital Media courses	12
Total Minor Requirements		18

Bachelor in Visual Communication (B.F.A.) students

Up to two courses from a student’s Major or General Electives may be counted towards fulfilling the requirements for the Minor in Visual Communication program.

Students are responsible for completing all course prerequisites.

In addition to university-wide degree requirements, students must complete six courses, equivalent to 18 credit hours from the following options:

Minor Options		Credit Hours
VCAD, AIMC 201, MKTG 201	Minor in Advertising – any six advertising courses	18
VCDM	Minor in Digital Media – any six digital media courses	18
VCGD	Minor in Graphic Design – any six graphic design courses	18
VCST	Minor in Studio Art – any six studio art courses	18
Total Minor Requirements		18

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Facilities

• Well-equipped and advanced studios and lecture rooms.
• Fully equipped 3-D studio
• Laptop classroom with multimedia presentation equipment, surround sound system, 27inch Apple monitors, and a large HD TV with the ability to stream to/from Apple computers and devices;
• Fully equipped print making studio;
• VC Studio for painting and freehand drawing courses;
• Darkroom lab;
• Hybrid media studio;
• Computer lab with 20 Apple 27inch iMac, fully equipped with the latest design and animation software such as Adobe CC, Maxon Cinema 4D, etc.; •
• Rotunda Gallery - fully equipped exhibition space;
• State-of-the-art multipurpose editing suites, equipped with the latest top of the range Apple MacPro Computers with dual displays, Thunderbolt 2 external raid storage, Pro Audio, Video, Interactive and Animation software and hardware;
• Extensive printing facilities containing A3 color printers, A3 mini plotter and A0 format color printer;
• Resource Center, stocked with the latest 4K digital cameras, sound and lighting equipment;
• Commercial print shop located in the Student Center building.

ADMISSIONS ENTRY

All applying students must have:

• A high school/secondary school certificate or equivalent from an institution accredited by the Ministry of Education in the U.A.E. or by the relevant national or regional institutional accrediting body;
• International TOEFL^®or Academic IELTS^TM or the equivalent score on another internationally-recognized English exam. PBT is accepted from specific centers in the UAE;
• The University administers the ACCUPLACER^TM Exam (Math) to place students at the appropriate mathematics level. Students may substitute the SAT for this, depending on the score.

 Students should consult with the Admissions Office for further details at admissions@aud.edu. 

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