The Mohammed Bin Rashid School for Communication (MBRSC) is the first academic institution in the region to offer world-class and specialized undergraduate and graduate courses in various communication fields
The School is oriented to fill the gaps that have historically marred the teaching of media in the Arab world. It strives to graduate students who integrate immediately and instinctively into the working environment of a wide range of Arab media institutions. For that purpose, we have set up programs to teach top-ranking students not only first class professional skills, but also to infuse their practical knowledge with civic values.
We, at the MBRSC, believe that all those who work in the field of communications are story tellers and that we are in the story-telling business. We believe in the need to train our students in how to be able to tell their own stories in the best way possible using the techniques of journalism and television, radio, cinema, online, games, and mobile media. We also believe that writing rests at the heart of story-telling. It is through the proper use of simple, yet rich diction that students will be able to translate their original thoughts, ideas, and their trials and tribulations into stories. That is why the program’s Arabic track places a significant emphasis on the students’ proficiency in the Arabic language, while the English track focuses on the English language.
Through inspiration, motivation and a superbly-enjoyable environment, our scholars integrate liberal and professional teaching methods to provide knowledge to our students, while at the same time helping them acquire wisdom and insight, love of truth and beauty, moral discernment, understanding of self, and respect for and appreciation of others.
Since I joined the MBRSC, as we AUDians call it, 11 years ago, the plans put in place for the School were big. The steps we undertook and the efforts we invested, were all aiming for one goal: to make it the top communication school in the region. Looking at our alumni achievements, at the region’s employers trust in us, at the fruitful connections we made with key leaders in the industry, at our curricula that keep evolving and following the newest trends, at our dedicated and talented faculty members, at our one-of-a-kind Arabic track and Scholarship program, I strongly believe we made it. But what is next? We are in a field that keeps growing and advancing. We always seem to be racing to catch up with all the changes that keep hitting one of the biggest industries in the world: the media industry; our aim is to always be ahead of our time, to keep taking our students to the next level, to win the race.
Join us in this challenging, yet truly rewarding journey!
Throughout the years, the Mohammed Bin Rashid School for Communication (MBRSC) has proudly forged and sustained partnerships and collaborations with media professionals. With their extensive experience in the media field, proficient media professionals generously offer specialized guidance to MBRSC students who are working on major projects. They are carefully selected by MBRSC faculty members to complement their theoretical and practical teaching methodology.
The presence of Industry Mentors at the School’s side plays a major role in graduating students who are life and job ready.
"I joined AUD in 2009, and even though I graduated in 2012, to this day it's my home, my comfort zone and the place where I made the best memories of my life. It is a campus filled with so much love, compassion, and knowledge. Being an AUD graduate will always be my pride and joy. It was the beginning of where I am today and where I learned lessons not only in journalism but also in life."
"I am immensely grateful for the incredible journey I experienced during my time at the American University in Dubai. Reflecting on these years, many memories stand out as a testament to the enriching and fulfilling nature of my university life.<br> One of the pinnacle moments of my university career was winning the 2019 AUD President's Award for Student Excellence. It was a surreal and humbling experience to be recognized for my dedication and contributions to the university community. This achievement not only validated my hard work but also highlighted the supportive and encouraging environment that AUD fosters. <br> Thank you, AUD, for being more than just a university — you've been a home where dreams were nurtured and friendships were forged. The lessons learned and memories created will forever hold a special place in my heart."
